Entrepreneurial Moms Offer Unique Earth-Friendly Products at Hyena Cart’s Newly Renovated Online Store

Posted by admin on Jan 18, 2012 in Clothing | 0 comments

Portland, Ore. (PRWEB) January 13, 2012

The popular online store Hyena Cart has been updated and expanded to better cater to its eco-friendly shoppers looking for products like hand-made clothing, natural soap, cloth diapers, pottery and more.

Hyena Cart houses more than 1,000 individually owned online stores that offer a broad spectrum of products for the family. Many of the stores are run by hobbyists and mompreneurs who created products that they couldnt find elsewhere, including appliqued tees for infants and toddlers, eco-friendly stuffed animals and one-of-a-kind bags and cases.

Hyena Cart grossed $ 2.5 million in sales during 2011 and founder Karen Lee said that categories showing the biggest growth include natural beauty products, toys and household and laundry items.

Hyena Cart has grown as it sits at the intersection of the handmade and eco-friendly trends, said Lee. Parents, especially those of young children, are really recognizing the value of surrounding their children with natural clothing and toys. This serves to protect young ones from harmful chemicals for health reasons, but also stimulates imaginative play and hands-on exploration of the world.

Hyena Cart offers a number of different ways to approach the shopping experience. Shoppers can browse categories such as Art & Design, Bath and Body, Congos, Home Accessories, Household & Laundry, Pet Items, Sweet Treats, Upcycled Items and many more. Within each category, seller links are listed alphabetically, enabling users to browse hundreds of sellers for the particular items they need. In addition to categorical browsing, site visitors can also explore featured shops, shopper favorites, new items listed on the stocking calendar, and listings shared by other users, known as random spots.

Hyena Cart also offers a site forum where users can buy, sell, trade, promote, and discuss their businesses, products and ideas, as well as find advice and support on topics from parenting to politics.

About Hyena Cart

Hyena Cart started as a shopping cart for Karen Lees Kool Sheep Soakers. From there, it has grown to incorporate more than 1,000 active sellers offering a variety of natural products. Most of the sellers are moms, known as mompreneurs, who operate their own online businesses using the Hyena Cart platform to facilitate online shopping. The most popular seller categories include cloth diapers, clothing, hand-knit items, hand-dyed yarn and toys.

For more information about Hyena Cart, visit http://www.hyenacart.com.

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Exciting New Innovative Fund-Raising Vehicle – Shuttlerock Takes Off -

Posted by admin on Jan 14, 2012 in Clothing | 0 comments

(PRWEB) January 11, 2012

Shuttlerock is a creative fundraising powerhouse working with causes to raise funds and awareness by harnessing the power of social media.

“Born Free USA is on the cutting edge of animal protection and wildlife conservation, while Shuttlerock is clearly on the cutting edge of social marketing, said Will Travers, CEO of Born Free USA. “What better way to showcase our mission of compassionate conservation than with a Shuttlerock design on the original personal billboard – a t-shirt.

The story of Shuttlerock began in the South Island of New Zealand in February 2011.

In the days of confusion and sorrow following the second Christchurch earthquake, people mourned for their friends and family and their lost city. But in all the grief and shock amazing things began to happen. People started to tell tales of resilience and rebirth amid the rubble; stories of ordinary people moved by the devastation around them to do extraordinary things to help others.

Jonny Hendriksen is one of these people. He decided the time had come for him to change his focus, make a positive difference to other peoples lives and support projects he believes in. It was time to stand for something.

Jonny is a successful business man and entrepreneur and knows the power of social media to mobilize people behind a cause.

He thought, How could we establish a company that will harness the power of social media networks to make a positive difference to peoples lives? The two fundamental goals of most causes are raising awareness and raising funds. Jonny gathered together a team of successful business people, fundraisers and social media experts. For weeks they brainstormed ideas and Shuttlerock was born.

They formulated the Shuttlerock three step recipe for fundraising success.

1. Shuttlerock carries out an initial period of consultation with each cause, where they find out about their goals and values and what makes the cause great.

2. Shuttlerock prepares a creative brief for their pre-qualified global network of designers. They put together an exciting personalized collection of products and merchandise. Shuttlerock is passionate about bringing something fresh to a campaign, something bold, new and creative. Most importantly, something that demands peoples attention. And they focus on creating covetable merchandise that people want to buy and wear. They use quality clothing and best quality printing so their products last and look great.

3. Shuttlerock develops a custom Facebook store for each cause, hosted on their site and promoted virally through their social networks. They help with the promotion and marketing, produce the products, fund and manage inventory, handle all billing, fulfilment and customer care. Shuttlerock takes care of everything.

Jonny says, Shuttlerocks goal is to work with groups, charities, communities, bands, public figures and businesses worldwide, who want to raise awareness and money for their causes. We aim to take the pain out of fundraising and allow them to concentrate their energies on their cause. And we aim to make it as easy as possible for them to work with us. One phone call should be all it takes

Shuttlerock likes to produce their high quality merchandise locally wherever the shirts are ordered globally. They already produce products in New Zealand, the United States and are just about to open a print facility in Japan. This gives people purchasing products peace of mind that the great T-shirt they are buying wont just look cool, but will last and feel great as well.

Shuttlerock works globally with a wide range of organizations. They are currently running campaigns with the Swiss charity Humanium, helping children in India; and Born Free USA, a recognized leader in animal welfare and wildlife conservation whose goal is to Keep Wildlife in the Wild.

To find out how Shuttlerock can help your cause visit http://www.shuttlerock.com

To discuss this press release please contact Jonathan Hendriksen at Shuttlerock, jonny(at)shuttlerock(dot)com or call +64 274 880031.

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Rick Santorums Sweater Vest Contains a Million Dollar Lesson for Entrepreneurs

Posted by admin on Jan 11, 2012 in Clothing | 0 comments

Portsmouth, NH (PRWEB) January 05, 2012

Just a few short weeks ago, Rick Santorum was just a little-known presidential hopeful with a better chance of winning American Idol than becoming President of the United States. However, marketing expert, Charles Gaudet, reveals how Ricks uncharacteristic dress code created a marketing edge that has the other candidates scrambling to catch up.

We live in a plain vanilla world where people and businesses look similar to one another, says Gaudet, but people want to be entertained and they want to talk about something different. Boring doesnt make the news, if you want to be talked about, do something different.

Gaudet is referring to Rick Santorums sweater vest. While the other Presidential Candidates are fancying the traditional high-priced suits, Rick shows off his trademarked short sleeve sweater vest. This fashion statement is now the beneficiary of millions of dollars in free publicity between a Twitter Feed (@FearRicksVest), website (FearRicksVest.com) as well as cartoons, videos, clothing and jokes quoting Rick by saying Sleeves slow me down!

Gaudet says that there are lessons in Ricks accelerated road to recognition that every Entrepreneur should consider for creating a better marketing advantage for your business. They are:

    You dont have to be boring and traditional. Look at what your competition is doing and dare to be different.

    People respond positively when theyre entertained and amused.

    Give your customers something to talk about.

There are countless examples of entrepreneurs throughout history that used nontraditional marketing (such as Jordans Furniture and their Mardi Gras shopping experience) that were rewarded with invaluable marketing, PR and the customers that loved it.

People dont stop you on the street to say Whats old and boring with you?, they ask whats new? Gaudet continues, so if theyre asking for something new, give it to them and theyll pay attention.

For more information on how to get an edge and dominate your market, please visit http://www.PredictableProfits.com

ABOUT CHARLES GAUDET: Gaudet is widely regarded as a marketing expert for consistently delivering windfalls of profits to his clients by unveiling opportunities that have been previously under-utilized or have gone unnoticed. Gaudet has traveled much of the world studying from business, political and social leaders studying entrepreneurial, marketing and business excellence. He is the founder of PredictableProfits.com and the author of the widely popular blog at http://www.PredictableProfits.com/blog.

ABOUT PREDICTABLE PROFITS: Predictable Profits is a leading small business marketing company and a division of Managed Marketing, LLC. The company specializes in finding overlooked marketing opportunities commonly found in most small-to-medium sized businesses and creating actionable marketing strategies for increasing a companys profits. You can read more about Predictable Profits by visiting the companys website at http://www.PredictableProfits.com.

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